Winning Social Media Optimization Strategy
Social Media Optimization, the SEO of social media, involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. It's no doubt that creating content that can easily be shared throughout the web is vital to the success of a social media campaign—but did you know that having a solid social media optimization (SMO) strategy can actually improve your SEO performance and organic rankings too? A winning SMO strategy will drive traffic from social sites, search engines and shares, effectively leveraging the power of social sharing to create profound benefits for your website.
Social networks are responsible for driving millions of visitors to websites every single day. Facebook alone has an estimated 1.4 billion active users, and an estimated 98% of 18-24 years olds are using social media—if you're not actively using social media for your business or brand then you're missing out on the potential to reach more than 73% of the adult population that has access to the internet according to a Pew Research Internet Project study.