Tuesday, April 8, 2014
Warning : Social Media Spam is on the Rise
Social media spam (or “social spam”) is on the rise.
During the first quarter of 2014, there has been a 355% growth of social spam on a typical social media account. Spammers are turning to the fastest growing communications medium to circumvent traditional security infrastructures that were used to detect email spam.
Social media spam can significantly damage a brand and turn fans and followers into foes.
What sets social media spam apart from traditional spam (e.g., email) is that it’s 1 to many vs. 1 to 1, and few organizations have any defensive tools to stop it. Spammers can target entire communities with a single post, and leverage your community to unwittingly Like and share the post with others. This increases both the challenge and necessity to root out social media spam.
Social Spam Hurts Your Marketing ROI ( Return on Investment )
Social media spam isn’t just a nuisance; it can have a profoundly negative impact on your social media marketing ROI. Imagine if 1 in 7 emails sent via your email marketing campaigns contained an offer from a spammer instead of your own. Would that be okay? That would mean 14% of your emails contained a message other than your own, and to a call-to-action (CTA) to something other than your products and services. That wouldn’t just hurt your brand image; it’d immediately erase your ROI by 14%, if not more when you factor in long-term brand satisfaction and loyalty. The same is true for social media, but it’s not just theoretical – it’s actually happening today!